MIAMI, FL – August 23, 2021 – Elite Performance Holding Corp. proudly announces it has been acquired U.S. Patent No. 11,103,522. This significant patent protects the core formulation of its innovative B.Y.L.T.® Sports Drink, specifically recognizing the combination of isomaltulose and L-leucine. This unique blend is engineered to increase athletic performance and recovery, setting a new standard in sports nutrition. The patent underscores Elite's commitment to scientific advancement and provides a strong foundation for its flagship product while also setting us apart from every current competitor in the sports hydration category.
MIAMI, FL – May 17, 2022 – Elite Performance has partnered with SAS Sales & Marketing to spearhead the distribution of B.Y.L.T.® Sports Drink. This strategic agreement focuses on expanding B.Y.L.T.'s presence across key retail accounts in the vital Tampa and South Florida markets. The collaboration with SAS Sales & Marketing, a proven leader in consumer goods distribution, is expected to significantly accelerate B.Y.L.T.'s market penetration and accessibility for athletes and active consumers in the Central and South Florida region.
MIAMI, FL – June 09, 2022 – Elite Performance is excited to announce its new partnership with Tenace Incubation and Tenace Distribution. This collaboration is designed to ignite early growth for B.Y.L.T.® Sports Drink throughout Southern California. Tenace will play a crucial role in driving retail activation and establishing a robust field sales presence, ensuring B.Y.L.T.® reaches a broad audience of fitness enthusiasts and athletes in this key market.
MIAMI, FL – June 05, 2023 – Elite Performance is proud to announce it has signed a supplier agreement with The Vitamin Shoppe®. This pivotal agreement grants Elite approved vendor status, paving the way for significant retail expansion opportunities for B.Y.L.T.® Sports Drink across The Vitamin Shoppe's extensive national network of over 780 stores plus its ecommerce business. This partnership marks a major milestone in making B.Y.L.T.® more accessible to health-conscious consumers nationwide.
MIAMI, FL – June 21, 2023 – Elite Performance has significantly broadened its distribution network by partnering with DNA Sports Nutrition. This strategic alliance will make B.Y.L.T.® Sports Drink available in an expanded array of fitness clubs, gyms, and supplement retailers throughout Southern California. The collaboration with DNA Sports Nutrition underscores Elite's commitment to increasing product accessibility and meeting the growing demand for advanced sports hydration and recovery solutions.
MIAMI, FL – July 12, 2023 – Following successful growth in Southern California, DNA Sports Nutrition is expanding the distribution of B.Y.L.T.® Sports Drink into the vibrant Las Vegas market. This move will significantly increase product availability, particularly across select gym chains, bringing B.Y.L.T.'s advanced hydration and recovery benefits to a new and dynamic athletic community. This expansion highlights the strong performance and growing demand for the B.Y.L.T.® brand.
MIAMI, FL – September 13, 2023– Elite Performance has fortified its distribution network in Southern Florida by adding DNY Distributors to its team. This new partnership will extend the reach of B.Y.L.T.® Sports Drink across numerous gym and fitness accounts throughout the region. The collaboration with DNY Distributors is set to enhance B.Y.L.T.'s availability and market penetration within the thriving South Florida fitness community.
MIAMI, FL – September 25, 2024 – Elite Performance is excited to announce that Randy Smith, former Senior VP of Sales at Celsius®, has joined its leadership team. Smith brings a wealth of experience and a proven track record in the beverage industry, and his expertise will be instrumental in guiding Elite's national distribution strategy and sales execution for B.Y.L.T.® Sports Drink. His addition signals a major step forward in the company's growth trajectory.
MIAMI, FL – March 18, 2025 – Elite Performance has unveiled its latest addition to their product line B.Y.L.T.® Zero, a groundbreaking zero-sugar performance hydration drink. Developed specifically for calorie-conscious athletes and individuals seeking effective hydration without added carbohydrates, B.Y.L.T.® Zero offers a new option for optimal performance. This innovative addition to the B.Y.L.T.® lineup demonstrates Elite's commitment to meeting the diverse needs of the athletic community. The company anticipates B.Y.L.T.® Zero to hit consumer shelves in the third quarter of 2025.
MIAMI, FL – May 8, 2025 – Elite Performance is proud to announce a significant reformulation and upgrade to its original B.Y.L.T.® Sports Drink. The enhanced formula features an optimized electrolyte balance, refined amino acid ratios, and improved recovery ingredients, further solidifying B.Y.L.T.'s position as a leader in advanced sports nutrition. This reformulation reflects Elite's ongoing dedication to delivering superior performance and recovery benefits to athletes.
MIAMI, FL – June 09, 2025 – Elite Performance announced the filing of a new patent application to protect its next-generation Dual Phase SmartCarb® System. This invention is a dual-phase sports performance composition with a unique ratio-driven formulation for performance, recovery, and hydration simultaneously, promising to set a new benchmark in sports performance beverages. The filing of this patent underscores Elite's continuous commitment to pioneering cutting-edge science and technology in the sports nutrition industry.
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